Realme is a Chinese smartphone brand that was founded in 2018. The brand is owned by OPPO, one of the largest smartphone manufacturers in the world. Realme quickly gained popularity for its budget-friendly smartphones that offer high-end features and specifications at an affordable price.
Realme’s main focus is on providing budget-friendly smartphones with high-end features such as high-resolution cameras, large displays, and advanced processors. The brand also offers a wide range of other products, including smart TVs, wireless earphones, and smartwatches.
Realme smartphones run on the Android operating system, with the company’s own custom Realme UI on top of it. The brand is known for its frequent software updates and a large number of customization options.
Realme has a strong presence in the Asian market, particularly in India, where it has become one of the top smartphone brands in a short period of time. The brand has also expanded its reach to other countries, including Nepal, Indonesia, Russia and many more.
Realme’s philosophy is to provide powerful, stylish and affordable devices to young people. The company’s vision is to become the most popular and loved technology brand for the youth.
Realme In Nepal
Realme’s official presence in Nepal has been established for some years now. It entered the Nepalese market in 2019 through a partnership with Jagadamba Mobiles Pvt. Ltd., which served as the national distributor for the brand.
However, Realme later appointed Pashupati Tradeline Pvt. Ltd as its new national distributor. Since then, the company has launched a wide range of products in Nepal, including smartphones, smartwatches, and other IoT products.
However, Realme has faced criticism for its pricing policies in Nepal.
The prices of Realme phones have been significantly higher in Nepal compared to neighbouring markets like India and China.
This has led to some negative perceptions among Nepalese consumers.
Realme India has taken notice of this and has taken steps to improve the company’s operation in Nepal by adjusting the pricing policies.
Realme started as a sub-brand of Oppo to rival Xiaomi’s Redmi in the South Asian market. The company is also present in the Nepali market.
